This week, in a lecture I was doing for a public relations course, ‘truthfulness’ was raised by a student as something one wants when producing P.R. material. When I answered that the ‘truth’ in public relations is much like the ‘truth’ is to defense attorneys, unnessesary, I could see the students disbelief. This was a perfect opening to discuss the ‘spin.’ What is the ‘spin’? William Safire in a New York Times article, The Spinner Spun gives us an understanding of this tool of politicians and PR. firms alike.
Newsweek this week has a great example of the art of spin. Disclose No Evil by Daniel McGinn takes various corporations who experienced a less than stellar year, and shows how a spin can over come obstacles. It is an amusing, but also eye opening view into corporate ‘happy speak’!